As Vice President of Business Development, Michael Fry is responsible for all of LUNA’s marketing and sales activities. Specifically, he oversees all marketing communications, both internal and external. He is also charged with overseeing our ever-expanding client base… locally, nationally, and globally. Michael is an expert in sourcing and implementing technology to help us effectively reach out to the marketplace and reach our corporate goals, as well as helping our clients and partners in reaching theirs as well.
Prior to joining LUNA, Michael was the founder and managing director of two marketing consulting agencies… first in 1993, Performance Communications, specializing in printed communications and marketing, and then in 2004, Let’s Go Marketing, a full-service digital marketing consultancy. He comes to LUNA with twenty-five years of proven marketing and sales success.
Throughout his career, Michael has worked with hundreds of businesses in connection with their marketing, sales, and technology-related endeavors. One such business was LUNA Language Services. Since 2005, Michael has been an important voice in determining and executing our strategic direction. He also successfully directed our rebranding from Indianapolis Interpreters to LUNA Language Services in 2014.
In this latest role, Michael has an opportunity to be an even more prominent voice within LUNA. Michael says, “My life’s passion has been in helping people achieve business success. In this role, I have an opportunity to do this further with the LUNA staff, interpreters, and translators, as well as our clients, our partners, and the community as a whole. I am honored to be a part of the LUNA team.”
As a graduate of Indiana University’s Kelley School of Business, specifically focused on marketing, Michael is well versed in all aspects of marketing, communications, and sales, as well as the technology needed for its successful implementation. He serves as a great resource, not only for us, but for our clients and partners.
On the personal side, Michael is blessed with his family… his wife Jynene who works with UBS Financial Services in Indianapolis, and their two children, a daughter who is 17 and a son who is 15.